What DoShopping Cart - Your Website Visitors Look For In A Shopping Cart

shopping cart - Your visitors examine every aspect of their shopping experience while on your website. They are generally looking for information, an ease of order entry and the ability to change their mind about items in the shopping cart. Your shopping cart will be scrutinized by your website visitor. Your shopping cart will need to include several features that visitors will be looking for.

One feature that visitors look for in a shopping cart is a returns policy. Visitors want to be assured that if they encounter a problem with their purchase that you will be assist them in making it right. They want to know that a return is possible and what it will entail. The return policy should be prominent on your site so that visitors can purchase with confidence from you.

Visitors also want to know how to find the contents of their "basket" or cart. Normally they will look at the top of the page for a link to the cart or basket. If a website owner fails to provide a link to the shopping cart or move the link to the shopping cart it can confuse buyers and may lead to an incomplete purchase and loss of sales.

Customers love to be able to search for products they are looking for. They can't put a product into the shopping cart if they can't locate it on your website. Your should have a search function on every page of your website. You do not want to lose a sale because the customer can't find where you have a product.

Your website and your shopping cart should be easy to navigate and easy to use. The ecommerce world is a very competitive place and in order to compete you need to have a shopping cart solution that addresses all the needs of your website visitors.

Your website visitors also look for the ability to add, delete, and change the items in the cart. They also want to be able to change their mind about how many they want and to be able to update the shopping cart. Visitors want to be able to view the cart as they browse your site so that they can remember what they have put into the cart as they shop. The shopping cart should be easy to use, easy to see and accommodate all the needs of your website visitors including various currencies, and various shipping options and payment options. Not every visitor has the same preferences in payment and shipping or uses the same currencies so website owners need to be flexible and able to accommodate every need of all their visitors as much as possible. - shopping cart

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shopping cart - What Does The Ideal Shopping Cart Design Look Like?

shopping cart - The ideal shopping cart might look a little different if you approached it from the customer’s perspective than if you approached it from the perspective of the online business owner. What does the customer want in a shopping cart experience and what are the needs of the online business owner regarding a shopping cart?

If you could design the perfect shopping cart from your customer's perspective what would it look like?

Your customers will tell you that they want a cart that allows them to add, delete and change quantities, sizes and colors at whim. They will probably tell you that they want to know how many items they have in their cart and what the total retail is for the items in their cart at any given time and the want to see these totals at the top of the page no matter what page they are on while browsing your site. They will probably tell you that they don't want to be redirected to another site when it comes time to input their financial information. They will also say that they want all financial information to be secure and their credit card number to be safe. They will probably tell you that they want the ability to use discount and certificates right in the shopping cart. They will also like the ability to see what shipping and payment choices they have right up front. They don't want any surprises when it comes to how much they are going to pay. They will more than likely also say that if they decide to browse some more that they don't want to lose what is already in their shopping cart. If they go off your site or lose their Internet connection they would like to come back to your site and still have their items safely in their cart, right where they left them.

If you could design the perfect shopping cart from the perspective of you the business owner, what would it look like?

Would you like the ability to sell unlimited physical and digital products? Would you like the ability to offer multiple shipping and payment options, and have the ability to collect credit card payments from your customers right from your own site without having to redirect them to a merchant or hosting site? You would like to have the ability to calculate shipping and sales tax right in the shopping cart. You would like to have the ability to offer discount coupons or certificates. You would also like to have the ability to offer up sell products. You want the ability to accept credit cards, and online checks. A shopping cart with no software needed or extra equipment may be what you are looking for. You might also be interested in a shopping cart that has a contact database, the ability to have an online newsletter, and unlimited autoresponders and email marketing program or a customizable eZine form. How about the ability to manage an affiliate program to help sell your products or to design and offer surveys and questionnaires to your customers.- shopping cart

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